​Hi, my name is Philip Sunnerholm, born 1989, based in Gothenburg, Sweden. My greatest passion in life is design in all forms. I’m also into art, music, nature and gardening. Being close to nature and loved ones is when I recover and truly feel alive.

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I consider myself a creative person who likes to think a lot and gracefully solve problems. I have a holistic view on design where I see no boundaries, it is always about merging form and function focusing on the user. I’m well aware of how to make design work with a brand and company agenda and how to make it profitable. My main goal with design is to make the user fall in love while getting their needs fulfilled in a sustainable way. 

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In 2023 my studies within UX design were completed, a field where I feel like my interests and previous knowledge can blend together into a valuable mix. I want to serve a purpose, and designing UX is like designing the future. Design should be inclusive, and due to the stage of digitalization we’re at, I think that putting the user in first hand is more important than ever. My main ambitions with UX is to make every user feel that they are in control over technology and that minimum input shall generate maximum output.
 

My favorite parts of the design process are: defining the problem, solving complex problems, ideation/concept development, and prototype/testing solutions. 

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I'm currently a proud employee at AFRY Experience Studios consulting for Scania.​​